
The 15-month wait-out period is gone. Private owners can buy an HDB resale flat again, which frees a wave of upgraders to move up into condos.
They all face the same question. New launch, or resale?
A 60-minute session for HDB upgraders, first-time condo buyers and investors who want the numbers straight before they commit the next ten years.
60-minute on-demand session
Case studies across OCR / RCR / CCR
Frameworks you can use on any project
This session will show where & how you buy decides most of what you make.
Based on more than 15 years specialising in Singapore condos, working with HDB upgraders, families and investors through multiple cycles.
Watch the webinar and book a complimentary 1-on-1 strategy review with Strive Real Estate if you’d like help applying the framework to your own numbers.
Headlines talk about million-dollar HDBs, 5% correction calls, and record new launch take-up rates. Yet HDB resale prices, private resale volumes, and new launch PSF bands continue to move in different directions.
01 • CONFUSING SIGNALS
Everyone predicted a drop. Prices went up instead.
Banks and analysts have called for price drops while HDB and private prices continued to climb. Cooling measures slowed the pace, but didn’t reverse the trend. The result: many buyers sit on the fence, then re-enter at a higher PSF.
02 • PRICE GAP DISTORTION
New launch costs 44.5% more per sq ft
New launches now command a sizable premium over resale.
Some projects justify it, others don’t.
Without reading the supply, the new floor-area rules and the street itself, it is easy to pay extra for new, or walk past a resale that was quietly cheap.
03 • SUPPLY & DEVELOPER PRESSURE
How more launches means more room to negotiate
A sharp increase in upcoming units means developers face ABSD clocks, holding costs and competition.
Some will price more realistically; others push premiums. Knowing how to read these dynamics can turn confusion into opportunity.
The real problem: Nobody gave them a way to compare
After years of advising HDB upgraders, first-time buyers, and investors, Strive Real Estate keeps seeing the same patterns. The problem isn’t a lack of information. It’s using the wrong filters.
“New launches always do better.”
Some do. Many don’t. Others deliver gains only for early batches, not late entrants.
“Resale is old and risky.”
Selected resale condos offer stronger layouts, faster rentability and better risk-adjusted upside than nearby launches.
Chasing low PSF without context.
Ignoring tenure, layout efficiency, micro-location and future buyer pool turns “cheap” into costly.
No clear decision structure.
Big moves are made based on sentiment, hearsay, and pressure from agents instead of a repeatable framework.
The webinar distils a structured way to compare new launch and resale options — the same thinking Strive Real Estate uses to advise clients on their next move.
ANGLE 1
Which one is actually underpriced
Why certain resale condos quietly outperform launches: livability, layout, rental demand, and undersupplied units that the mass market overlooks.
ANGLE 2
What you can hold, not just afford
Entry quantum versus holding power, timeline fit (BTO, marriage, kids, schooling), and exit demand clues like MRT, schools and upgrader pools.
ANGLE 3
Who buys it from you later & your exit plan
How launch phases, post-TOP resale cycles and macro factors like interest rates and GDP affect safe entry points and potential upside.
SUPPLY VS DEMAND MICRO-MAP
MRT & RENTAL RESILIENCE
SCHOOL & FAMILY DEMAND
SAFE ENTRY PRICING
EXIT BUYER PROFILE
A 45–60 minute 1-on-1 session with Strive Real Estate, focused on your actual timeline, numbers and options — not a generic market update.
1
Resale vs New Launch Gains Scan
Benchmarks your short list against recent launch results, resale transactions and PSF bands so you see where potential upside or risk sits.
2
What you can hold if rates move
Stress-test your budget against interest rate scenarios and cash flow to avoid overstretching, even if rates move again.
3
How it fits MOP, school and retirement
Aligns your property move with key milestones — MOP, kids’ schooling, retirement horizon — and works out a financing structure that lets you sleep at night.
4
Who buys it from you later
Identifies your future buyer or tenant pool, the catalysts that matter, and the price bands they are likely to pay so you plan exit from day one.
COMPLIMENTARY 1-ON-1 ADVISORY
Secure Your New Launch vs Resale Strategy Review
If you are deciding between a new launch and a resale condo in the next few years, this is the moment to align your numbers before PSF bands reset again.
By submitting, you consent to be contacted by Property Privé for this advisory and to receive related educational content. You can opt out at any time.
The data from the session points to a market that is resilient but more nuanced: prices moderating, supply climbing, and developers watching cooling measures and rates closely.
MARKET CYCLES
Prices Move in Waves, Not Lines
Year-on-year and quarter-on-quarter charts show that each downcycle still sits higher than the last. Waiting without a plan often means re-entering at a higher base.
INTEREST & SORA
Rates Influence Holding Power
Rising-rate headlines can mask actual easing in local borrowing costs. Strive Real Estate overlays SORA trends with transaction outcomes to avoid rate-driven panic moves.
DEVELOPER & UPGRADER PRESSURE
Where Negotiation Edge Sits
Individual sellers, developers with ABSD clocks, and large pools of upcoming HDB upgraders all feel different types of pressure. Reading this correctly helps you decide where to negotiate — and where to walk away.

The people you choose to walk with matter more than any property you'll ever own.
We're a team with over 20+ years of combined experience, but we've learnt that experience alone isn't enough. Every recommendation should be grounded in proof.
Behind every conversation is a dedicated research team that continuously studies market movements, transaction data, planning developments, and supply pipelines—filtering 1,000’s of data points into insights that are practical and easy to understand.
Beyond what's publicly available, we also have access to a network of off-market listings through our relationships with homeowners, investors, developers, and industry partners. Some of the best opportunities are never publicly advertised, and having the right network can make all the difference.
Whether it's your first home or one decision within your broader wealth journey, we're here to offer perspective, clarity, and relationships that continue long after the keys are handed over.
Because the best outcomes are rarely built in a single transaction—they're built over time, together.
“The Strive Real Estate team made my upgrading journey so much clearer. They helped me secure an undervalued new launch that I would never have identified on my own. Highly recommended!”

“I was completely lost before meeting the team. Their data-driven advice helped me secure an undervalued property with strong long-term potential. Thank you for making the process so smooth.”

“What impressed me most wasn't just the guidance—it was how they identified an undervalued new launch before everyone else. I'm grateful for their expertise and genuine advice.”

“From being clueless about upgrading to confidently securing an undervalued new launch, the Strive Real Estate team guided me every step of the way. Couldn’t have asked for a better experience.”

“Their market knowledge gave me the confidence to make the right move. Thanks to their advice, I secured an undervalued property with great growth potential. Highly recommend the team!”

“The team took the guesswork out of upgrading. They helped me understand the market and secure an undervalued property that perfectly matched my long-term goals.”

“Before speaking with the Strive Real Estate team, I was completely clueless about the upgrading process and unsure whether a new launch was the right choice. They patiently guided me through every step, explained the numbers clearly, and helped me identify a new launch that suited my long-term goals. Their advice was data-driven, practical, and never pushy. I'm really grateful for their guidance and would highly recommend them to anyone planning to upgrade with confidence.”

“I had an excellent experience working with Sherry. She sold my property in just over a month, achieving a price that was $15,888 higher than a direct neighbouring unit—which exceeded my expectations. On top of that, she helped me secure my next property at $16,500 lower than the next-door neighbour. Her strategic approach, sharp negotiation skills, and deep market knowledge truly set her apart.”

“We're really thankful to have had Sherry as our property agent. From the start, she was always patient, approachable, and easy to talk to. She kept us updated, was always quick to respond, and handled everything with so much care. We always felt that she had our best interests at heart.”

“Sherry has a lot of patience in handling my case, always giving her best and looking at my best interest when renting my property out. Her work ethics is second to none. Will continue to engage her service in the future.”
"I highly recommend Sherry. She was incredibly helpful and her knowledge of the property details, surrounding environment and future market development is top-notch. She is professional, highly resourceful and attentive. Thanks to her expertise and guidance, I successfully secured my new condo smoothly."
If you are deciding between a new launch and resale condo in the next few years, this is the moment to align the data, your finances and your timeline — before the next reset in PSF bands.
Sessions are allocated based on availability and advisory load. You’ll be contacted to confirm your slot and receive the webinar access link.

© 2025 Strive Real Estateg | All Rights Reserved.